{"product_id":"hair-pure-amino-acid-shampoo-250ml-bond-repair-gentle-cleansing-shampoo","title":"Amino Acid Shampoo 250ml – Gentle Daily Cleansing Shampoo with 7% Bonding Care Complex for Strong, Smooth \u0026 Frizz-Free Hair","description":"\u003cdiv data-cel-widget=\"featurebullets_feature_div\" data-csa-c-id=\"po8x4d-u9yk3v-yfiv3m-txmy0b\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0G594SCN8\" data-csa-c-slot-id=\"featurebullets_feature_div\" data-csa-c-content-id=\"featurebullets\" data-csa-c-type=\"widget\" data-feature-name=\"featurebullets\" class=\"celwidget\" id=\"featurebullets_feature_div\"\u003e\n\u003cdiv class=\"a-section a-spacing-medium a-spacing-top-small\" id=\"feature-bullets\"\u003e\n\u003cp\u003eHair Pure \u003cstrong\u003eAmino Acid Shampoo 250ml\u003c\/strong\u003e is all about\u003cstrong\u003e giving your hair a gentle, everyday clean. It doesn’t strip away moisture, so your hair stays hydrated. \u003c\/strong\u003eWith its \u003cstrong\u003e7% Bonding Care Complex and Amino Acid technology, \u003c\/strong\u003eit gets r\u003cstrong\u003eight into the hair’s structure, fixing broken bonds and making your hair stronger and less likely to break.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eYou’ll notice it\u003cstrong\u003e lifts away dirt, oil, and product buildup, \u003c\/strong\u003ebut \u003cstrong\u003eyour hair still feels soft and smooth.\u003c\/strong\u003e Frizz takes a \u003cstrong\u003eback seat, and your hair looks shiny and is easier to style.\u003c\/strong\u003e The formula also \u003cstrong\u003ecalms your scalp—goodbye dryness and irritation—so everything feels balanced and healthy up top.\u003c\/strong\u003e That means \u003cstrong\u003eyour hair gets stronger and stays hydrated from the roots.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIt’s safe for \u003cstrong\u003ecoloured and chemically processed hair, keeping your colour fresh.\u003c\/strong\u003e Anyone can use it—\u003cstrong\u003emen or women, any hair type, every day\u003c\/strong\u003e—since\u003cstrong\u003e it’s lightweight and gentle. \u003c\/strong\u003eEvery wash feels like \u003cstrong\u003esalon care right at home.\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"provenanceCertifications_feature_div\" data-csa-c-id=\"ognyzl-exxuoe-y83uj9-17cci6\" data-csa-c-is-in-initial-active-row=\"false\" data-csa-c-asin=\"B0G594SCN8\" data-csa-c-slot-id=\"provenanceCertifications_feature_div\" data-csa-c-content-id=\"provenanceCertifications\" data-csa-c-type=\"widget\" data-feature-name=\"provenanceCertifications\" class=\"celwidget\" id=\"provenanceCertifications_feature_div\"\u003e\u003c\/div\u003e\n\u003cdiv data-cel-widget=\"globalStoreInfoBullets_feature_div\" data-csa-c-id=\"cyi1cl-a8txyg-b288jf-n92eov\" data-csa-c-is-in-initial-active-row=\"false\" 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